About - Ashdale Business Consulting

Chris is a valuable resource in a business that needs catalysts to help them take a critical look at themselves - he thinks holistically.

He is able to hypothesise in an impartial way about what the future could look like, which helps to form a view about potential alternatives directions.

Dave Preston

Director and Head of Research

Chris's drive and determination has helped the Brewing Statistics Panel expand the market data collected whilst improving its robustness.

Key has been his understanding and empathy of the wider brewing sector, challenging the status quo whilst recognising what could be achieved in a progressive and realistic manner.

Andy Tighe

Director Brewing


Chris Holden Director



Chris has extensive commercial experience leading analysis, research and customer & market insight teams in major UK organisations.  He has highly developed analytical capability with expertise in delivering hypotheses & recommendations.

Areas of strength include Strategic & Marketing Analysis, Scenario Planning & Forecasting, Category Management and Profit & Value Chain Modelling.

He is experienced at operating across all levels of organisations from individual teams through to CEO’s, with the presence & credibility to deliver results across a range of business activities.

Whilst working in the UK brewing industry Chris was Chairman of the British Beer & Pub Association Statistics Panel for 10 years.


Chris is realistic and dependable, as a result of that he is able to capitalise on available resources, making him practical with a good sense of timing.  He has high energy with a systematic approach to scheduling goals on time and in an efficient and effective  manner.  Chris is challenging but with an ability to bring people together when required.