He is able to hypothesise in an impartial way about what the future could look like, which helps to form a view about potential alternatives directions.
Director and Head of Research
Key has been his understanding and empathy of the wider brewing sector, challenging the status quo whilst recognising what could be achieved in a progressive and realistic manner.
I have extensive commercial experience leading analysis, research and customer & market insight teams in major UK organisations. I am highly analytical, with expertise in delivering hypotheses & recommendations.
Areas of strength include Strategic & Marketing Analysis, Scenario Planning & Forecasting, Category Management and Profit & Value Chain Modelling.
I am experienced at operating across all levels of organisations from individual teams through to CEO’s, with a presence & credibility to deliver results across a range of business activities.
Whilst working in the UK brewing industry I was Chairman of the British Beer & Pub Association Statistics Panel for 10 years.
HOW I WORK
I consider myself to be realistic and dependable, as a result of that I am able to capitalise on available resources, making me practical with a good sense of timing. I am energetic with a systematic approach to scheduling goals on time and in an efficient and effective manner. I can be challenging but with an ability to bring people together when required.