Case Studies - Ashdale Business Consulting

Case Studies

Challenge/Approach/Solution

At Ashdale Business Consulting we believe that essential to delivering a great piece of work is to really understand the Challenge.

Essential to delivering a great piece of work is to really understand the Challenge.

Based on this the Approach may vary, it is important not to be constrained by one set of thinking or style.

From this a Solution can be devolved which provides the stakeholders with the optimum outcome.


Case Study – Strategy & Planning


The Challenge

  • Map out the strategic direction of the brand portfolio for a national brewer
  • Including the marketing strategy required to realize it

The Approach

  • Create a strategic framework and conduct sales analysis of the existing portfolio
  • Generate a range of scenario’s built around realistic ambitions
  • Evaluate the commercial impact of the different scenario’s

The Solution

  • Detailed volume & value market forecasts
  • Independent critique of historic brand performance
  • Portfolio roadmap to grow gross profit by +3% per annum to 2020 = +£5m


Case Study – Insight & Analysis


The Challenge

  • Help a Country Club & Restaurant Group with the tendering process for a new drinks contract
     
  • Including reviewing brand ranges, retail pricing and margins in order to generate additional revenue and profit

The Approach

  • Review existing brand & portfolio performance, benchmarking current cost prices & margins
  • Support preparation of the tender document, review & critique supplier responses

The Solution

  • Detailed analysis of current performance
  • Recommendations including brands to stock and cost prices to accept
  • Resulted in an improved cash margin of over 30% per annum


Case Study – Improving Insight Capability


The Challenge

  • Improve and develop the capability of the market insight team of a global brewer
  • Increase their contribution and involvement in business planning and decision making

The Approach

  • Review existing data sources and outputs
  • Engage with internal stakeholders and external data providers
  • Re-focus and re-purpose team priorities

The Solution

  • New suite of regular reporting
  • Re-negotiated contracts with external data providers
  • Produced 10 year beer and cider market forecasts
  • Team pro-actively involved in company planning process


Case Study – Industry Insights


The Challenge

  • Help secure funding for a leading alcohol charity out to 2020
  • Identifying major changes to the alcohol industry, especially since 2009 when the current funding model was agreed

The Approach

  • Identify key data sets and sources
  • Data included; consumer by category; retail sales and industry structure; government revenues from the industry

The Solution

  • Provided 10 year alcohol trends – volume and retail value
  • Presentation included – tables, graphs & narrative
  • Additional context – background & analysis


Case Study – Market Strategy

The Challenge

  • A software company had become very focused on day to day issues
  • Not driving value from existing or new customers or prioritizing future areas for development

The Approach

  • Conduct a series of joint workshops; Customer Day, Product Day and Strategy Day
  • Carry out a detailed SWOT of existing customers, products and capabilities

The Solution

  • Ran structured workshops to discuss key issues
  • Produced a detailed SWOT for each existing customer and product line
  • Agreed a headline action plan for each key area of the business including immediate next steps