Its Christmas time no need to be afraid - Ashdale Business Consulting

Ashdale Articles

Its Christmas time no need to be afraid

October 2, 2017

  As the days shorten and the nights draw in I have been checking out some faraway places for some winter sun.  What struck me is how so many tour operators now offer all-inclusive holidays, whereas once upon a time it was only the selected few who did that.  In fact for some tour companies Read More…


Is your media unsociable?

September 1, 2017

  Does your website and social media accounts attract or put off customers? Over the last few months I have been working with an independent licensed coffee shop not far from where I live.  Having spent a little bit of time helping them re-merchandise their outlet and review their menus I turned my attention to Read More…


The paradox of choice

August 4, 2017

  Do some operators try and offer too much choice? Earlier this year I was charged with finding a suitable venue for a family lunch.  Nine of us in total, with an age range of 10 through to 80.  On previous occasions when faced with the same task I have usually tended to go very Read More…


The Great Outdoors

July 11, 2017

  Can operators bring more to their outdoor dining experience? Regardless of which part of the country you live in, the arrival of the summer usually signifies a shift in the way that people feel and behave.  Rather than spending our time indoors we look for any and every opportunity to be outside.  For example Read More…


It’s Not Like Last Time!

June 6, 2017

  At a time when repeat custom is essential, the need for consistency has never been greater. A few weeks ago I went to a seminar on the incremental steps that business owners could take which could have a significant impact on their bottom line.  Following a session on customer service I got talking to Read More…


Nothing More Constant Than Change

May 6, 2017

  The Marketeer asks casual dining operators how often they should change their menu?   I was having an interesting conversation the other day with a friend of mine who was bemoaning the fact that her local supermarket had moved everything around and things weren’t where she expected them to be.  Of course there is Read More…


Price Is What You Pay, Value Is What You Get

April 5, 2017

  The Marketeer looks at how customers value what you offer and whether there’s more you could be doing?   Over the last couple of years I have had the pleasure of working with a number of different operators across the hospitality sector.  Regardless as to what part of the market they have be operating Read More…


Craft Beer or Just Crafty?

March 2, 2017

  The Marketeer takes a look at the history, categorisation and potential future of the infamous world of craft beer.   Over the last few years I have had the pleasure of working in the picturesque town of Bakewell in the Peak District with a company called Hartington’s.  They run a number of courses to Read More…


What’s for lunch?

January 31, 2017

  The Marketeer asks if casual dining operators need to reinvent Sunday lunch?   It’s fair to say that 2016 delivered its fair share of shocks, surprises and disappointments.  After over 40 years the country voted to leave the European Union, the citizens of America voted for a billionaire business man to be their 45th Read More…


Is Eating Out, No Longer A Treat?

December 29, 2016

  The Marketeer asks if eating out is no longer a treat, what does this mean for operators?   For many people booking a table in a restaurant or even a pub was reserved for special occasions.  It was a way to honour major family events; celebrate milestone birthdays or other significant moments in time.  Read More…