Drink in the view: BrewDog to open its first UK ‘beer hotel’ - Ashdale Business Consulting

Drink in the view: BrewDog to open its first UK ‘beer hotel’

 

With beer taps in the bedroom and a fridge of beer in the shower, plans for BrewDog’s new hotel appear “focused” on removing the need for movement in pursuit of the next drink. Then again, for those that really love beer, this could be the proverbial in a brewery that dreams are made of.

 

The hotel, known as the DogHouse (preempting the location guests will find themselves when things get messy), is part of a major expansion of the Scottish brewery’s headquarters in Ellon, Aberdeenshire. Due to open in early 2019, the 26-room hotel will offer an “immersive” craft beer experience, with rooms even enjoying views over the brewery itself.

Funding for the hotel has been raised by a crowdfunding initiative launched by BrewDog in 2009. The “Equity for Punks” campaign raised £53m from more than 73,000 investors. Those that donated will get priority booking at the hotel.

BrewDog is known for its aggressive marketing and rapid expansionism and has other plans to develop its beer empire. News of the DogHouse follows the announcement that the company will open its first hotel at its American brewery in Columbus, Ohio. It also has plans to build breweries in Australia and China, as well as 15 new craft beer venues in the UK and a dedicated craft beer TV network.

BrewDog co-founder James Watt said: “The Dog House is our gift to passionate craft beer fans making the pilgrimage to our brewery in Aberdeenshire. The idea of opening a beer hotel has always been high on our agenda and now we are finally able to realise that dream, right here at our HQ.”

He added: “This will be the ultimate destination for craft beer fans seeking hops with their holidays. This is a beer nirvana.”

Click here to read more (The Guardian On-Line)