Kellogg’s gives in on government’s ‘traffic light’ labels - Ashdale Business Consulting

Kellogg’s gives in on government’s ‘traffic light’ labels


Kellogg’s is to put “traffic light” labelling on most of its cereal packs sold in the UK from January, having previously refused to do so.

The UK government’s voluntary scheme, introduced in 2013, indicates how much salt, sugar or fat foods contain.

Kellogg’s said it had made the change after having “listened” to consumers, government and retailers.

Consumer organisation Which? said it was a “positive move” but it should apply to all cereals, not just some.

The traffic light system labels foods green, amber or red, to help consumers easily identify products that have low, medium or high levels of salt, fat and sugar.

Kellogg’s new labelling will start to appear on brands including Coco Pops, Crunchy Nut, Corn Flakes, Rice Krispies, Frosties and Special K from January 2019. The rollout will be complete by early 2020.

“We are changing because the people who buy our food told us we should. Following our announcement late last year to overhaul our cereals in the UK, we decided to look again at labelling,” Kellogg’s said in a statement.

Kellogg’s UK managing director Oli Morton said the decision followed a survey of 2,000 Britons asking them about their attitudes towards labelling.

Mr Morton said: “Put simply, they said we should change and move to a full colour solution as they want help making healthy decisions. We’ve listened and now we’re acting.”

Click here to read more (Source: BBC News)