Starbucks in ‘latte levy’ London trial on disposable cups - Ashdale Business Consulting

Starbucks in ‘latte levy’ London trial on disposable cups

 

Starbucks have started charging 5p for disposable coffee cups in 35 London stores as part of a three-month trial.

The chain will implement a so-called “latte levy” in a bid to reduce waste, with proceeds donated to an environmental charity.

An estimated 2.5bn disposable cups are thrown away each year, in the UK.

Simon Redfern, of Starbucks Europe, said: “We’re hoping that this charge will remind customers to rethink their use of single-use plastic-lined cups.”

In January a report by the Environmental Audit Committee called for a 25p tax on disposable coffee cups to be used to improve the UK’s recycling and reprocessing facilities.

Click here to read more (Source: BBC News)