What We Do
These services can be commissioned either project by project or if appropriate can form part of your extended team on an ad-hoc or more regular basis.
Strategy
- Understanding the market that a business operates in is vital to its success
- This can range from macro-economic and social indicators right through to more specific industry trends and considerations
- An appreciation of the past will also help businesses understand how and why a market has evolved
- In turn this can help inform how a market may behave in the future
We can…
- Provide industry specific SWOT, PESTLE and STEEPLE analysis to support your strategic thinking
- Create independent market forecasts as a framework for your own business planning
- Develop different company or market scenarios for you to help evaluate alternative strategic options
Insight
- Most company’s are looking for that penetrating understanding about their market which will unlock growth and generate revenue
- Real market insight will feel both surprising and true at the same time
- It has to have 3 key attributes
- Based on credible/believable pieces of data or facts
- Routed in consumer/customer behaviours or attitudes
- It is a springboard for action
We can…
- Help identify and unlock opportunities within your existing market and category
- Investigate adjacent markets to identify both opportunities and threats
- Develop alternative ways by which you can segment your market and customers
Analysis
- The challenge for any business is to gain a sufficiently detailed understanding of the relationship between different elements of the market it operates in
- This can help a business fully understand its evolving opportunities and threats
- It can inform a business in terms of what to dial up or indeed what to stop doing altogether
- Without analysis a business may assume things which aren’t necessarily true
We can…
- Independently analyse your own company and brand performance as well as those of your competitors
- Provide analysis of key market metrics, both inputs and outputs
- Offer advice and support on how to develop and improve the impact of your regular reporting
Other Services
- As an independent consultancy we can also provide a range of other commercial support services and deliverables
- Agency Management
- Business Bulletins
- Business Planning Workshops
- Training and Coaching
We can…
Provide support and advice to help you
- Review your existing data sources and outputs
- Add value and insight to your existing reporting
- Re-negotiate your contracts with external data suppliers
- Improve your insight capability