Testimonials - Ashdale Business Consulting



Please see below a small selection of what some of our previous clients have said about the benefits of working with Ashdale Business Consulting.

Marston’s Beer Company

“The quality and accuracy of the Ashdale Business Consulting work was exemplary.

Chris is able to produce a lot of output very quickly and to a very high standard, with an uncanny ability to anticipate the next question and to have answered it before I as a client had even framed it properly.  I found this stimulating and encouraging.

Simplification and focus was crucial for the Board and other key internal stakeholders.  Chris developed a very powerful set of key fact decks, which he has subsequently adapted for regular update briefings, all part of the undoubted added value he offers.”

Stephen Oliver, MD at Marston’s Beer Company

Heineken UK

” I had the great fortune to hire Chris to oversee & develop the Market Insight capability within Heineken UK.  Chris, with his extensive experience, can do attitude and adoptive style hit the ground running from day one.

Chris rolled up his sleeves and went above and beyond my expectations in driving thought leadership & impact throughout the business.  His in-depth knowledge of his trade & willingness to push himself and those around him for excellence ensured we drove real impact for Heineken in the UK.

On top of this, Chris was an absolute pleasure to work with.  If you are looking for thought leadership & impact in your business I would truly recommend him.”

Mick Doran, Head of Strategic Insights at Heineken UK


Asahi UK

” Chris helped the ASAHI Insights team with various projects.  He is a true expert of the beer industry. His love and passion for the industry does not fade and he proves to be not only a real “historian” of the industry, but the one that monitors the evolution and all modern developments and trends.


We learnt a lot from him.  He is able to use insights to contribute to both executional and strategic decisions in the business.

Great team player and fun to have around!him.”

Milena Boteva, Director of Insights and Strategy at Asahi UK


Branston Golf & Country Club

“Chris was originally recommended to Branston Golf & Country Club and The Winery in 2014 to assist us in reviewing our existing drinks contract. As well as helping us negotiate some significant savings with a better deal from a new supplier, he impressed us with the way he approached the brief. Chris has an ability to thoroughly question things we just wouldn’t have thought of and was able to deliver powerful outcomes that drove real value to the bottom line.

He has an unquestionable expertise and knowledge of the beer and hospitality industry, continually
adding value where he can, either directly or through his professional network.

We’ve just completed another piece of work with Chris were we invited him to become more actively
involved in the negotiations. Yet again his approach and capability shone through to the benefit of
Branston Golf & Country Club and The Winery. If you need an injection of insight, strategic thinking
or simply a fresh perspective on your business, he’s your man!”

Ben Laing, Managing Director at Branston Golf & Country Club


Lindsay’s Still Room

“I worked with Chris for a few weeks at the start of my new mulled wine and cider company.  Chris tailored his advice and used his expertise to support me in the set up of my small business, helping me to gather my thoughts and focus on the key areas as I learned about the industry.

He was encouraging and helped me to stay focused.  His positivity is catching and his knowledge has been invaluable to me.  I can’t recommend Chris highly enough.”

Lindsay Burton, Owner of Lindsay’s Still Room