Brewers
“We would like to live as we once lived,
but history will not permit it”*
This is equally applicable today as it has always been, as Brewers are all faced with a similar question…
Where Will Tomorrow’s Profits Come From?
I help answer this for Brewers by:
- Size of the Prize - Strategy
Creating beer market volume & value forecasts to identify areas for future growth
Developing alternative scenarios to deliver a range of different levels of profit - What’s Happening - Insight
Understanding consumer & customer trends to anticipate future needs
Looking at market & category dynamics to put company performance in context - Winners and Losers - Analysis
Evaluating own brand performance to identify strengths & weaknesses
Analysing competitors brands and categories to identify opportunities & threats - Action Based Reporting - Other
Simplifying reporting to enable management to make better informed decisions
Re-negotiate agencies contracts to improve service levels & value for money
For more details about some of the Brewers I have already helped in these ways then have a look at my Case Studies and Client Testimonials .
* John F Kennedy 1963