Appearances Aren’t Deceptive - Ashdale Business Consulting

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Appearances Aren’t Deceptive

January 4, 2021

  It doesn’t matter whether you run a fine dining restaurant or a local café you will probably have heard of the phrase “we eat with our eyes”.  Whilst it may feel quite modern in its tone, it appears to date back to a 1st Century Roman, Apicius, who was what we would refer to Read More…


One Too Many Drinks

December 1, 2020

  Over the years and before a change in ownership, I had the pleasure of working with a multi-site operator not that far from me.  One project I particularly enjoyed revolved round their drinks offer or more specifically what wines they stocked and sold.  While the main focus of the work was around pricing it Read More…


Jack of More Trades

November 3, 2020

  When I joined the hospitality industry in the mid-1980s it was with Bass plc.  Bass at the time whilst well known for brewing and owning pubs also had a variety of other associated businesses under what I soon discovered was quite a large umbrella.  During the 1980s and 1990s these businesses included Hedges & Read More…


Step into Christmas

October 6, 2020

  Many years ago I visited a friend, who had moved down to London to work, for the weekend.  Living in the Midlands at the time I had taken Friday afternoon off and had travelled down to meet up with him and a couple of other friends for drinks after work.  He was working in the Read More…


All I Want For Christmas Is You

September 1, 2020

  Although the exact origin of the phrase “He who fails to plan is planning to fail” isn’t clear, what isn’t disputed is how such a simple statement can be applicable in so many areas of business and life in general.  For me it is particularly important when looking at how operators plan and prepare Read More…


Dealing with difficult customers

August 4, 2020

  No matter who you are, at some point in your life you will have had situation when you or those with you have felt the need to complain about something while out in a restaurant or other hospitality venue.  I would like to think that you handled the situation well and didn’t make too Read More…


Dealing with difficult staff

July 1, 2020

  Anyone who runs a pub, bar or restaurant knows that their staff are one of their most important assets.  Unfortunately no matter what sort of outlet you run, from time to time you will encounter situations where your staff aren’t behaving or delivering in the way that you need them to. Over the last Read More…


Judging a book by its cover

June 1, 2020

  Not that long ago I had the pleasure of attending a meeting held by the microbrewers that operate in the Midlands region.  The meeting was held in the Brunswick Pub, a mere 5 minute walk away from Derby railway station and definitely worth a visit if you ever get the opportunity. After the meeting Read More…


Try before you buy

May 1, 2020

  A few years ago I was asked by a friend to help out at a local food fair that she was attending.  My friends products were what is known as tray-bakes, the likes of brownies, flapjack etc.  To say it was a nice day would be an understatement with the weather definitely having an Read More…


Eat, sleep, repeat

April 1, 2020

  In 2010 Team Sky entered the world of professional cycling.  Its stated ambition was to win the Tour de France with a British rider within five years.  This was achieved in 2012 as Bradley Wiggins became the first British winner in the history of the race.  This was followed up in 2013, 2015, 2016 Read More…