Pubs & Bars
“There is nothing yet which has been contrived
by man, by which so much happiness is produced
as by a good tavern or inn.”*
This is as true today as it has always been. But with up to 20 pubs a week still closing in the UK and on-trade sales still falling, competition has never been greater. Pubs & Bars are all faced with similar questions…
How to Sell More, Charge More and Lower Costs?
I help answer this for Pubs & Bars by:
- Sell More - Strategy
Improving in-house merchandising to encourage existing customers to buy more
Developing communications to attract new customers
Understanding customer & category trends to take advantage of growth areas - Charge More - Insight
Introducing realistic higher retail prices for different serve sizes
Identifying higher margin and more premium brands to trade customers into
Looking at introducing new products or services which customers will value - Lower Costs - Analysis
Benchmarking supplier and other costs and re-negotiate as required
Providing models to improve planning to reduce wastage and save money
Looking at products or services which tie up money but don’t add value - Training & Advice - Other
Providing independent advice and guidance on specific business decisions
Offering staff training to improve commercial awareness and customer service
Using industry knowledge & insight to help with future business planning
For more details about some of the Pubs & Bars I have already helped in these ways then have a look at my Case Studies and Client Testimonials .
* Samuel Johnson