Testimonials - Ashdale Business Consulting



Please see below a small selection of what some of our previous clients have said about the benefits of working with Ashdale Business Consulting.

Marston’s Beer Company

“The quality and accuracy of the Ashdale Business Consulting work was exemplary.

Chris is able to produce a lot of output very quickly and to a very high standard, with an uncanny ability to anticipate the next question and to have answered it before I as a client had even framed it properly.  I found this stimulating and encouraging.

Simplification and focus was crucial for the Board and other key internal stakeholders.  Chris developed a very powerful set of key fact decks, which he has subsequently adapted for regular update briefings, all part of the undoubted added value he offers.”

Stephen Oliver, MD at Marston’s Beer Company

Heineken UK

” I had the great fortune to hire Chris to oversee & develop the Market Insight capability within Heineken UK.  Chris, with his extensive experience, can do attitude and adoptive style hit the ground running from day one.

Chris rolled up his sleeves and went above and beyond my expectations in driving thought leadership & impact throughout the business.  His in-depth knowledge of his trade & willingness to push himself and those around him for excellence ensured we drove real impact for Heineken in the UK.

On top of this, Chris was an absolute pleasure to work with.  If you are looking for thought leadership & impact in your business I would truly recommend him.”

Mick Doran, Head of Strategic Insights at Heineken UK


Asahi UK

” Chris helped the ASAHI Insights team with various projects.  He is a true expert of the beer industry. His love and passion for the industry does not fade and he proves to be not only a real “historian” of the industry, but the one that monitors the evolution and all modern developments and trends.


We learnt a lot from him.  He is able to use insights to contribute to both executional and strategic decisions in the business.

Great team player and fun to have around!him.”

Milena Boteva, Director of Insights and Strategy at Asahi UK


Branston Golf & Country Club

“Chris was originally recommended to Branston Golf & Country Club and The Winery in 2014 to assist us in reviewing our existing drinks contract. As well as helping us negotiate some significant savings with a better deal from a new supplier, he impressed us with the way he approached the brief. Chris has an ability to thoroughly question things we just wouldn’t have thought of and was able to deliver powerful outcomes that drove real value to the bottom line.

He has an unquestionable expertise and knowledge of the beer and hospitality industry, continually
adding value where he can, either directly or through his professional network.

We’ve just completed another piece of work with Chris were we invited him to become more actively
involved in the negotiations. Yet again his approach and capability shone through to the benefit of
Branston Golf & Country Club and The Winery. If you need an injection of insight, strategic thinking
or simply a fresh perspective on your business, he’s your man!”

Ben Laing, Managing Director at Branston Golf & Country Club


Lincoln Green Brewing Ltd


“I first met Chris in May 2017.   At our initial meeting not only was I impressed with Chris’s in-depth knowledge of the beer and pub industry but how he was able to share it in such a passionate and engaging way. As a result, a meeting which I had originally scheduled for about an hour turned into a far more interesting and enjoyable discussion lasting over three!

Since then, Chris has helped the pub side of the business benchmark its retail prices and his recommendations on what increases are necessary to improve profit margins without alienating our customers have been implemented in full. As part of the value that working with and talking to Chris always brings we have also made changes to our loyalty scheme to make it more future proof.

We also asked Chris to help us flesh out more detail regarding the strategic direction of the brewing and brand side of the business, especially our innovation pipeline. Never dismissive of any idea but always challenging, Chris has helped us develop a much tighter strategy including what we needed to prioritise and what we should put on the back burner.

It’s been a genuine please to work with Chris and I expect to do so again in the not too distant future.”

Anthonthy Hughes, Managing Dirctor of Lincoln Green Brewing Company