Jamie Oliver teams up with Tesco
Chef and author Jamie Oliver is teaming up with Tesco for the first time to promote the company’s food products.
He has created a series of recipes and tips for Tesco, which will include “healthier” recipes from scratch.
His fee has not been disclosed. Mr Oliver earned more than £10m from a previous 11-year deal with rival store chain Sainsbury, which ended in 2011.
His restaurants, in common with many other High Street chains, have been closing branches to curb costs.
In an interview with the Financial Times newspaper last week, he revealed he had put £13m of his own money into his Jamie’s Italian restaurant business.
Last month, Mr Oliver said he was considering selling his Barbecoa steakhouses and he is in the process of shutting about a third of his Jamie’s Italian outlets as part of a rescue plan with creditors that would enable it to continue trading.
Click here to read more (Source: BBc News)